The managed service provider (MSP) market has grown into one of the more competitive markets in the technology industry. MSPs usually start well, and rely heavily on referrals, networking as well as a few loyal clients. What happens when the initial enthusiasm fades away? What happens when word-of mouth does not suffice?
MSPs, despite offering top-quality technical expertise, have a difficult time to attract leads or break through into the mid-market and Enterprise segment. In reality, technical knowledge alone won’t be the sole factor in the business forward, but smart, strategic marketing does. And this is exactly why MSP marketing services tailored to your industry can be a game-changer.
The reason MSP Marketing isn’t “Any Marketing”
MSPs are enticed to think that the same general marketing strategies used for retail, restaurants or real estate will also work for them. Reality is, however, totally different. Selling IT services and cyber security solutions and managed cloud solutions require distinct approaches. Your audience is usually composed of savvy decision-makers who are cautious and overwhelmed by the pitches of vendors.
Engaging an experienced MSP marketing agency can make a real difference. The MSP marketing agency should be able communicate in your buyers in their own language. They know what is keeping IT managers and business owners up in the night, whether it’s the possibility of downtime, security issues, or managing growth without adding additional overheads.
The most effective agency will not send out a few random messages or posts on social media. They’ll craft messages that address the needs of your customers and promotes your product as the solution.
The Pitfalls of Low-Cost and White-Label Marketing Strategies
Many of the growing MSPs fall into the trap of outsourcing their marketing to low-cost suppliers or purchasing white-label content. This may appear as a viable solution to keep your marketing running. The truth is that these methods are not always able to produce significant results.
Templates and blog posts which have already been created don’t reflect the voice of your brand. They don’t show your expertise. It’s the worst thing is that they don’t differentiate your MSP from hundreds of other service providers using the same content. Why should potential customers decide to choose you if your services are like the rest?
True MSP marketing firms will not give the same answers to your questions. A true MSP marketing company won’t give you cookie-cutter solutions.
What effective MSP marketing solutions actually look like?
MSP marketing solutions go beyond than just a beautiful website or some advertisements on social media. They begin by understanding your market positioning and building a brand that resonates with the people you want to reach. They include strategies for content that have been thoroughly researched and optimized for the appropriate keywords and lead generation methods that convert.
Effective marketing requires commitment and consistency. Single-time experiments aren’t going to lead to sustainable growth. MSPs that have sustained growth are those who treat marketing like an ongoing expenditure, not a single-time project.
If you collaborate with a company in marketing that specializes in strategic MSPs you will get much more than just the execution. You have access to the expertise of a marketing professional that will help you make better decisions and improve your marketing strategies.
Stop guessing and begin growing.
If your MSP has moved beyond the beginning phase but its growth has stopped perhaps it’s not the services you provide that cause the problem it might be the marketing strategy you employ. A generic approach won’t allow you to stand out from established competitors in the major markets. By using the best MSP solutions that you can make a mark, connect with your target market and expand your business in a logical manner.
You can stop guessing now and get your business growing using marketing developed by MSPs for MSPs.
